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70:20:10 Webinar Design 24/05/2020

Posted by abasiel in Uncategorized.

Welcome to this blog about the 70:20:10 Webinar Design.
Full paper is at https://drive.google.com/file/d/1_TXqkLqT5yhNWbtSWrJde0aQr2nIxy-m/view?usp=sharing

If you have come to this page from the QR code link in the research paper, well done! You are on your way to the next stage of the augmented reality (AR) treasure hunt. Click the YouTube video below to experience a 360* video. This is discussed in the paper at the end.

This is a sample of a 360* video click the image to see around the room.


This blog explores the application and adaption of the 70:20:10 Corporate Training Instructional Design Model to a Webinar context. Part of this discussion examines the ways in which ‘Guest Speakers’ can be used in the context of webinars. Please see a ‘Guest Speaker’ proposal here:


Dr Anthony ‘Skip’ Basiel


In the mid-90s Lombardo, et al. (1996) conducted a survey with almost 200 executives through the Center for Creative Leadership about their learning philosophy. The unexpected results have come to be known as the 70:20:10 learning and development model:

  • 70% challenging (informal) assignments
  • 20% developmental relationships
  • 10% formal learning and development training  

The conclusion is that the great majority of our learning is experiential, grown from our tacit (applied) knowledge while 20% is social through peer-to-peer interactions, mentoring or feedback/feedforward comments.

A problem faced during the Coronavirus is that a lock-down situation we are in social isolation. Our synchronous (live) online interactions are via text chats and web video conferencing. This chapter addresses the question, ‘How can we adapt the 70:20:10 (face-to-face) model to webinar design?’ We will travel in reverse order, starting with formal teaching and training using current webinar technology to support short-term recall of procedural knowledge (the 10%). Next, we will discuss and analyse webinar designs that promote social learning opportunities. Lastly, suggestions of challenging assignments linked to tacit knowledge are explored. We conclude with an examination of the application of a Socratic discussion to a 360* immersive fishbowl webinar design (Basiel 2020). A Webinar Profile Toolkit (2020) offers Event Hosts / Presenters guidelines based upon Moore’s Transactional Distance Theory (1997).


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