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Instructional Design Summit


Intro videos:

Url for Sharing for registration to the session 
Hope to see you in December 2019.

See my YouTube Interview and 2-part video on:
360* Immersive Fishbowl Webinar Design
See:  To be added soon. For now please see


Active learning through a ‘meta-film’ approach

< key words: film, active learning, curriculum design, meta-design, applied learning>

Dr. Anthony Basiel and Dr. Mike Howarth

Please see this draft book chapter on using mobile phones to teach  film production at:


The YouTube Video is the application of a ‘meta-film’ technique to show the hands-on workshop. See https://youtu.be/TQXk2sHItmk


RED Academy –

Setting up a London campus PDF slides on my strategy:


Early MBA –

See my PDF slides on my Early MBA talks:



See the YouTube video: https://youtu.be/1yZBol_TFVc

London College of Communication EMBA

Please see my slides on setting up an EMBA:

Image slides –


Text for the PIx slides above –



Law Programme Simulation Assessment

These PDF slides outline my proposal to design an online  team Business Simulation to assess Law students on the application of their knowledge.

See: https://drive.google.com/open?id=1Eb4Yfsr_kgWOAIj0tmTsjBOx5GiBi5_N

Past eLearning PowerPoint talks



A Project Plan to

Develop an Entrepreneur Centre

This set of slides outlines an action plan and long-term strategy to develop an entrepreneur centre:


Download https://drive.google.com/open?id=0B5KEPSFKjo5ObnBGc0ZlaG50TW8


Instructional Design: ‘One Minute Essay’

If you are looking for a good ice breaker activity – try this out!

It will only take a few minutes – but will be very helpful in getting the students to:

> research a quote to find the author and discuss it’s possible meaning

> reflect on past learning and critically review it compared to a colleague’s writing

> apply this concise writing style to the assessment writing in the class


Click the image to see the .mp4 video at https://youtu.be/sIivMlFE0FM

Download the PPT file for use. https://drive.google.com/open?id=0B5KEPSFKjo5OejdnQmZmeFVpWjg

Please email me with any questions at abasiel@gmail.com



Guardian Newspaper:

Communication Strategy Task

The People Development task sought to develop a communication and change management strategy to motivate the sales team to use a set of 30 new training videos. Please see my report:


If you have a question please email me abasiel@gmail.com


City & Guilds:

A strategy for moving from FE to HE


[Click the photo to see the 10 minute YouTube Video]

This set of resources supports a strategy  for moving from Further Education to Higher Education  using an applied approach by stacking cups to show a model with 4 stages (layers):

  1. Stakeholder identification using mind mapping (Checkland’s Rich Pictures) and a stakeholder power/interest matrix.
  2. Strategy – looking at the organisations: a) mission statement b) vision statement c) values
  3. Action Plan – using a Gantt Chart and ‘Traffic Light’ progress tracking system to idnetify threats and put prevention interventions in place.
  4. Lessons Learnt – Conclusions/ Recommendations, Predictions, Dissemination of Results and Awards


  1. Download the PDF version of the talkhttps://drive.google.com/open?id=0B5KEPSFKjo5OVWY5ajBUZ3NTR0k
  2. See the web video of the presentation:> Flash version of the City & Guilds Talkhttp://eseminars.adobeconnect.com/p1aikfeyamq/

    > 10 minute YouTube version of the City & Guilds Talk


  3. See the YouTube video of the final cup stacking model at https://youtu.be/no56lsgkOks
  4. Download the supporting resources:> https://drive.google.com/open?id=0B5KEPSFKjo5OTGRNcVJaVlpHSlENNote: This ZIP (compressed) file is composed of:

    – Three Word files (part 1 to 3) to print as a booklet

    NOTE: Printer page set-up – a) print both sides long edge

    b) Printer Features\Booklet – Left binding

    – Three one-page handouts to insert in the booklet to supplement the video presentation

    – See an animation of the pages as you walk through at https://sites.google.com/site/cityandguildspresentation2016/ 


University of Coventry – London 

16 March 2016

e-Learning = Action Learning

‘The Advantages and Disadvantages of eLearning’

by, Dr. Anthony Basiel

This presentation looks at ways to make disadvantages in eLearning into situations where the use of technology can improve the learning process. This proactive approach can be adapted and applied to the context of your organisation. Please email me at abasiel@gmail.com with any questions.

[ Download the Pdf ] [Flash recording] [YouTube video]

[click to see the video]

[click to see the video]


    How Can the World Wide Web Help You?

An Overseas Property Market example 

[ Note – since the writing of this blog YouTube no longer has a direct web video recording feature. You will need to record your video with your mobile phone or digital video camera and then upload the file. ]

By Dr. Anthony ‘Skip’ Basiel abasiel@gmail.com https://abasiel.wordpress.com

Since the birth of the World Wide Web over 15 years ago there has been a huge shift in the way people use the internet. We are moving from the Web as the world’s greatest repository of information to an interactive, engaging multimedia space for professional networking. So, how can this help you in the overseas property market? In this article we will explore some of the strategies, online tools and ‘tricks of the eMarketing trade’ that can:

Get you noticed on the Web

Get clients coming back for more

Exchange information and ideas

Build an online community to expand your professional social network

In the early days ‘content was king’ – or ‘sticky content’ was even better. This meant that you had something on your website that would draw the visitors back time and again. It was believed that the ‘more hits the better’. To get that return audience you needed to have a dynamic, ever changing ‘story’ to tell your reader. This meant that you may have done a few things that would keep their interest:

Use SEO (search engine optimisation) techniques to get good search results. Some examples of this can be to add web links to other websites and they link to yours, get Google Add Words, put meta-tag descriptions in the HTML code, etc.

Update the text regularly. (There is nothing worse than a website that has at the bottom of the page: ‘Last updated: several years ago.’).  It feels like a dusty old book shelf that no one has disturbed in years.

New media news letters can keep your clients and visitors up to speed on changes in the business. Adobe PDF files can now embed text, graphics, animations and more.

Another growing change is in the sales approach that new Web technologies can provide. More people are shifting from a top-down sales message to a bottom-up style. Rather than getting the word about your product or service from a sales representative you get your satisfied customers to promote you. This ‘peer-to-peer’ marketing design is easily seen in testimonials or case studies from successful experiences of the client.

Testimonials and video case studies

New media technologies now make it easy to capture and share the stories of your satisfied customers. With a mobile phone you can quickly get a photo to personalise the contribution. Digital audio can be recorded and linked to an image so the visitor can hear satisfied customers’ experiences in their own words.

Web video has never been easier. All you need is an inexpensive web cam and a YouTube account.  Here is how it works:

Go to http://www.youtube.com/ and create an account

1)      In the top right menu click ‘Upload’

2)      Click ‘Record from webcam’ in the middle-left of the page.

(In the figure below number [3] gives you the ability to promote your Web video through social networking websites such as Facebook and Twitter. )


3)      Now you will be able to see yourself on the screen.

Note: You may need to click ‘Allow’ to use the Flash Player.

4)      Next click the ‘Ready to Record’ button in the middle of the video.

5)      When finished click the ‘Red Square’ on the bottom left of the video.

6)      All done? You have 3 options: Preview, Publish or Re-record.

7)      If you are satisfied click the ‘Publish’ button to make your video open to the pubic to view your video.

8)      In the new screen you have many options to give your video a profile. When you are finished just click the ‘Save Changes’ button on the top left of the screen.

9)      Click ‘View on video page’ to see the final version. You can copy the web address in the Web browser to add the link to an email or Web page. Alternatively, you can click the ‘Embed’ button below the video to get the code to insert the video into your website.

It is great to get the audience involved too. You can allow viewers to comment and rate the video. This can be a great way to introduce yourself or your company to possible clients around the neighbourhood or across the country, even the other side of the world in a personalised media format.

Exchange ideas and info

There are many websites now that can help you promote your business through the exchange of ideas, information, common interests, etc. Blogs and Wikis help get the interactivity you may need to really get clients to engage with you and your business. Have a look at sites such as www.wordpress.com and www.twitter.com .

If you are looking to have a one-to-one web video conference there are many choices from Google, Skype and Adobe (http://acrobat.com) for free. This is a great way to see your clients and talk with them without the cost of a phone call. Some other features allow you to:

share your computer screen

use real-time text chat

use a white board drawing tool

share files

Adobe Connect – http://acrobat.com

Develop communities and professional social networks

One of the growing trends over the past few years is getting people together with like interests online. These virtual communities have flourished into professional social networks where online groups can help each others business. One good example of this is www.linkedin.com .

Another example of an open source (free software licence) online community is Emerald InTouch at:


You can get a free account at: http://intouch.emeraldinsight.com/

This online community boasts some impressive features such as:

Wikis, Blogs, RSS feeds

Community groups with control over the membership

Personal professional profiles using ‘tags’ which help you search for community members

User ‘tag clouds’ ( a great way to see what topics of interest are in the community)


Professional Social Networked learning and training

Before you go

So, now you have had a taste of what the Web can do for you and your company. Don’t be shy. Get your website design to go beyond static text and graphics. Join us in the interactive, engaging and collaborative virtual world that the Web has to offer. Let’s see your business get connected.

About the Author

Dr. Anthony ‘Skip’ Basiel is an academic and eLearning consultant at the Institute for Work Based Learning at Middlesex University, London – UK. See www.mdx.ac.uk . He is also a member of the Adobe International Education Leaders Programme.


You can find out more by visiting his websites at:





He can be contacted at abasiel@gmail.com or by web video conferencing at http://connectnow.acrobat.com/abasiel


‘eLearning = Action Learning?’

A talk for Hult University, London

Please see the PowerPoint slides at:




1. christina l tholl - 15/07/2010

good luck

Please email abasiel@gmail.com with any questions.

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